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Jewellers are specializing in minimalistic and on a daily basis jewelry during the Dhanteras pageant, with gold prices rising by Rs 9,000 per 10 gm compared to the previous yr. Tanishq CEO Ajoy Chawla stories a major upswing in customer sentiment, with new collections like Dharohar, Rivaah X Tarun Tahiliani’s bridal jewelry, and String It receiving important traction. In 2023, India witnessed a shift in consumer demand, as sales of low-priced items declined while luxury gadgets surged, marking a notable pattern. Companies adapted by targeting prosperous shoppers to offset lowered gross sales and declining margins, highlighting a transparent split in…