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“Some UK businesses have advised us they’re concerned about it being too troublesome to change or mix and match cloud provider, and it’s not clear that competitors is working nicely. “High levels of profitability for the market leaders AWS and Microsoft indicate there are limits to the overall stage of competitors.” It additionally highlighted worries about committed spend discounts which, Ofcom feared, might incentivise prospects to make use of a single main agency for all or most of their cloud wants. Ofcom’s study discovered the pair had a combined market share of 70% to 80% in 2022, with Google their…